Having great content on your B2B site can improve everything from business leads to SEO. When M&C Saatchi Mobile wanted to rebrand their website, I helped choose the right words to connect and sell their services.
I researched other digital agencies, looking at how they used plain language to describe complex media services. I spoke to different department heads and asked them why what they did mattered, and used this information to write copy that was authentic. From these insights, I worked alongside marketing to build a long term social strategy for the brand. This document covered content pillars, tone of voice and visual style for our social media channels.